What it does
When you tag a customer as vip, they get an email with a Checkout Link to redeem a free gift — pre-loaded with a 100% discount applied.
Why this play works
Sending a VIP a gift usually means draft orders, custom discount codes, and hand-written email. A Checkout Link makes it one tag: the customer gets a pre-loaded gift with a 100% discount applied, lands at checkout, and Shopify fulfills it like any other order. No codes to leak, no manual ops, full inventory tracking.
What you'll need
A Checkout Link with the gift product pre-loaded and a 100% discount applied
Klaviyo connected in Checkout Links
How it works
Trigger: Customer tag added
Condition: Tag equals "vip"
Action: Send Checkout Link
Tips
Tag the customer manually, via Flow, or via Sidekick — the gift goes out the same way every time. Watch the link's order count to see how often the perk gets used.