What it does
When a customer enters your "no orders in the last 90 days" segment, they get an email with a Checkout Link and a returning-customer offer.
Why this play works
Most win-back campaigns rely on discount codes — codes leak, most expire unused, and the customer still has to build a cart. A Checkout Link drops the customer straight into a pre-loaded checkout, or into a pre-checkout page with curated picks and social proof. A returning-customer discount ("come back, get 15% off") applies automatically on either destination — no code to share or abuse.
What you'll need
A Shopify segment for customers with no orders in 90+ days (Tip: ask Sidekick to create it for you)
A Checkout Link with the comeback bundle or picks
Klaviyo connected in Checkout Links
How it works
Trigger: Customer entered segment (inactive 90+ days)
Action: Send Checkout Link
Tips
Attach a tiered promotion to the link so the discount scales with what they actually spend coming back. Test sending to a pre-checkout page vs straight to checkout — pre-checkout usually wins on AOV for win-back.