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Shopify Flow

Updated yesterday

Checkout Links integrates with Shopify Flow to automate checkout link workflows. Use Flow to trigger actions based on store events and automatically generate or send personalized checkout links.

Available Flow Actions

Influencer Detection

Automatically identify potential influencers among your customers and send them personalized offers.

How it works:

  1. A customer makes a purchase

  2. Shopify Flow evaluates whether they meet your influencer criteria

  3. If they qualify, a personalized checkout link is generated with:

    • A curated selection of products (from a specific collection or product list)

    • A discount (configurable percentage)

    • Customizable email content (headline, body, CTA text)

  4. The email is sent with the unique link

Configuration options:

  • Maximum number of items to include

  • Discount percentage

  • Product source (specific products or collection)

  • Email headline, body text, and CTA button text

  • Link callout text

  • Consent checkbox for content usage rights

  • Filter by products purchased

Reorder Reminder

Automatically send customers a reorder link based on their purchase history.

How it works:

  1. After a configurable delay from their last purchase, Flow triggers the action

  2. The action analyzes the customer's order history

  3. A personalized checkout link is generated with their previously purchased items

  4. An email is sent with the reorder link

Configuration options:

  • Email template customization

  • Timing and frequency settings

  • Link customization

Use Case Ideas

Beyond the built-in actions, you can use Shopify Flow's flexibility to create custom workflows:

  • VIP early access — When a customer reaches a spending threshold, send them an early access link for new products

  • Win-back campaigns — When a customer hasn't purchased in 90 days, send a checkout link with a special discount

  • Post-purchase upsell — After a purchase, send a link for complementary products

  • Birthday offers — Trigger a birthday discount link based on customer metafields

  • Review reward — After a customer leaves a review, send them a thank-you link with a small discount

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