The Get customers action turns a Shopify segment, customer tag, or customer search query into a customer list that downstream steps can use. Pair it with Send Checkout Link to bulk-send a link to everyone who matches.
For an overview of how Checkout Links works with Shopify Flow, see Shopify Flow.
When to use it
Use Get customers whenever you want a Flow to send a link to a group of customers rather than just the one customer from the trigger. For example:
Every Monday, email your VIP segment a curated link
Send a win-back link to everyone with the lapsed tag
Send an exclusive launch link to customers matching a search like tag:vip AND orders_count:>0
How to add the action to a Flow
In Shopify, open Flow and click Create workflow
Pick a trigger — for example a Scheduled time trigger or any event-based trigger
Click Add action and choose Checkout Links > Get customers
Click Configure to open the settings page
Pick a mode and fill in the value (see below)
Add a Send Checkout Link step after it and pass the result through
Modes
Get customers has three modes. Pick one:
Segment — Click Browse segments to pick from your store's Shopify segments. The picker shows the segment name and its query. One segment per step
Tag — Type a single customer tag, like vip. Only one tag is allowed in this mode — use Query if you need to combine more than one
Query — Write a Shopify customer search query, like tag:vip AND orders_count:>0. This is the most flexible option
What it outputs
The action produces a customer list snapshot you can reference from later steps. The main thing you'll use is the segment handle — drag it into the Recipients field of a Send Checkout Link step to fan out the email.
It also returns a count (how many customers were snapshotted) and a truncated flag (true if the list was capped — see limits below).
Limits
5,000 customer cap — Each snapshot holds up to 5,000 customers. If your segment or query has more, the list is cut off and the truncated output is set to true. Narrow the segment if that happens
24-hour expiry — Snapshots expire 24 hours after they're created. The Send Checkout Link step that uses them needs to run inside that window. For most flows this is automatic, but watch out for long delay steps
Point in time — The list is captured when the Flow runs. New customers matching the segment afterwards aren't included until the Flow runs again
Example: send a Monday link to VIPs
Trigger: Scheduled time — every Monday at 9am
Get customers — mode Segment, segment VIP customers
Send Checkout Link — set Recipients to the segment handle from step 2, pick the link in Email settings
Tips
Test with a small segment or a narrow query before scaling up — bulk sends are queued and dispatched async, so you won't see all the emails go out immediately
For multi-tag matching, use Query mode with AND / OR — Tag mode only accepts one tag
Shopify's customer search syntax is documented in Shopify's help center