Toggle B2B on to show your business customers their company pricing when they visit a checkout link. Customers sign in with their Shopify account, and their company's catalog pricing and payment terms are automatically applied at checkout.
Requirements
To use B2B pricing, you need:
B2B enabled on your Shopify store with companies, catalogs, and payment terms configured
New customer accounts enabled (Settings → Customer accounts → Customer accounts)
A B2B customer who is a contact on a company with a catalog assigned
How to Enable
Open a link in Checkout Links
Scroll to the Dynamic & B2B section
Toggle B2B on
Save the link
How It Works
When a customer visits a B2B-enabled link:
They're automatically redirected to sign in with their Shopify account
After signing in, their company is detected automatically
The checkout shows their company pricing from the assigned catalog
Payment terms (e.g. Net 30) are applied at checkout
The customer only needs to sign in once per session. No special URL parameters are needed — the B2B setting on the link handles everything.
Limitations
Accelerated checkouts (Shop Pay, Apple Pay, Google Pay) are not compatible with Shopify B2B. Customers will use the standard Shopify checkout.
Pre-checkout pages are not yet supported for B2B links. B2B links go directly to checkout.
Troubleshooting
Customer sees regular pricing at checkout
Verify the customer is a contact on the company with ordering permissions
Verify the company has a catalog with price adjustments assigned
Verify the customer has ordering permissions for the company location
Customer can't sign in
Ensure new customer accounts are enabled on your store (not legacy customer accounts)
The customer needs an active Shopify account on your store