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Subscription products

Updated yesterday

Checkout Links supports subscription products from any subscription app that uses Shopify's selling plans system. Send customers directly to checkout with a subscription already selected.

Compatible Apps

  • Shopify Subscriptions (native)

  • Recharge

  • Appstle

  • Loop Subscriptions

  • Bold Subscriptions

  • Any app that implements Shopify selling plans

Creating a Subscription Link

  1. Create a new checkout link

  2. In the Cart card, add a product that has a subscription option

  3. Hover the product and click on Edit, choose the selling plan (subscription option)

  4. The customer's cart will include the subscription rather than a one-time purchase

  5. Save your link

How It Works

When a customer clicks your subscription link:

  1. The product is added to their cart with the selected selling plan

  2. At checkout, the subscription terms are clearly displayed

  3. The customer completes checkout and is enrolled in the subscription

  4. Your subscription app manages the recurring billing and orders

Discounts and subscriptions

If you use Checkout Links built in discount features for a product with a subscription, the discount will be valid for only the first purchase of the product. All following reorder will be full price.

Dynamic Subscription Links

You can also create subscription links dynamically using URL parameters:

?li=VARIANT_ID:QUANTITY:SELLING_PLAN_ID

This is useful for email automations where you want to suggest subscription upgrades to existing customers.

Use Cases

  • First month for free β€” Link directly to a subscription with a built-in discount for the first delivery

  • Subscription upsells β€” Email one-time buyers with a link to switch to a subscription

  • Gift subscriptions β€” Pre-fill a subscription cart for gift-givers

  • Win-back β€” Send lapsed subscribers a link to re-subscribe with a special offer

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