Automatically detect influencers among your customers and send them personalized free gift links — completely on autopilot.
How It Works
When an order is created, Shopify Flow checks if the customer qualifies as an influencer based on their social media following.
If they meet your threshold, Klaviyo sends them an email with a link to pick out free gifts from products you select.
This guide requires Klaviyo to be connected via Checkout Links.
See Setting up Klaviyo integration first.
Why Use Influencer Detection
Automatic discovery — No manual research needed, influencers are detected automatically
Self-service gifting — Influencers pick their own sizes and variants
One-time use links — Links are disabled after use
Personalized URLs — Each influencer gets a link with their name (e.g.,
yourstore.com/jessica-smith)Built-in attribution — UTM tags automatically include the influencer's name
Step 1: Create the Shopify Flow
Create a new workflow — Open Shopify Flow and click Create workflow
Select trigger — Choose Order created as the trigger
Add the action — Click Add action > Checkout Links > Influencer detected
Configure the Action
Follower threshold Set the minimum followers required (e.g., 5,000). Customers with at least this many followers on TikTok, YouTube, or Instagram qualify as influencers.
Test email (optional) Add your own email to test the flow. Orders with this email trigger regardless of follower count.
Link configuration
Select products or a collection to offer
Set cart limit (max total items)
Set line item limit (max per product)
Set discount (typically 100% for gifting)
Customize the message using variables:
{name},{max_items},{max_line_items}Enable consent checkbox for content usage rights
Email content
Headline
Body copy
Button text
Provider Select Klaviyo
Save and activate the flow when you're done configuring.
Step 2: Create the Klaviyo Flow
Create a new flow — In Klaviyo, click Create Flow and select Build your own
Select trigger — Choose trigger > Checkout Links > Influencer Detected
Configure entry settings — Set to Once per person (recommended — prevents duplicate emails)
Add your message — Add an Email, SMS, or WhatsApp action
Design your template — Use these event variables in your template:
##{{ event.headline|default:'' }} ##{{ event.body_copy|default:'' }} ##{{ event.cta_text|default:'' }} ##{{ event.checkout_link|default:'' }}
Tiered Gifting (Optional)
Create multiple influencer tiers in a single Shopify Flow by adding multiple "Influencer detected" actions with different thresholds:
Tier | Followers | Suggested Gifts |
Micro | 2,000+ | 1 free gift |
Mid-tier | 10,000+ | 2 free gifts |
Major | 1,000,000+ | Unlimited gifts |
Each action has its own link configuration, but they all trigger the same Klaviyo flow. The email template stays the same — the link and content automatically adjust based on which tier matched.
Test Your Flow
Add your test email — In the Shopify Flow action, enter your email in the Test email field
Place a test order — Create an order using your test email
Check Klaviyo — Verify the Influencer Detected event appears in Klaviyo and the email is sent
Test the link — Click the link in your email to ensure it works correctly