Toggle Attribution on to add UTM tags and custom parameters to your link. These are stored as order metafields when a customer completes a purchase, letting you track which links and campaigns drive sales.
UTM Parameters
Field | Description | Example |
Source | The referrer — where the traffic comes from |
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Medium | The marketing medium |
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Campaign | Promo code or slogan |
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Term | Identify paid keywords |
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Content | Differentiate ads or links |
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Referral | Track referral source | Affiliate ID, partner code |
Custom Parameters
Click Add parameter to add custom key-value pairs. You can add as many as you need. Each one is stored as a custom_ prefixed metafield on the order.
Use custom parameters for:
Influencer or affiliate identifiers
Campaign variants
Internal tracking codes
Anything else you want attached to the order
Where the Data Goes
When a customer purchases through your link, the attribution data is saved as metafields on the Shopify order:
cl_utm_source,cl_utm_medium,cl_utm_campaign,cl_utm_term,cl_utm_contentcl_refcl_custom_*for each custom parametercl_shortcode— The link that made the sale
You can view these on individual orders in your Shopify admin, or access them from any tool that reads Shopify order metafields.
Use consistent naming conventions across all your links (always lowercase, use hyphens or underscores)
Set attribution before sharing — you can't retroactively tag past clicks
Viewing UTM Analytics in Shopify Reports
Checkout Links stores UTM parameters as order metafields when a customer completes a purchase. You can use Shopify's Reports > Explore to query this data.
Example: Sales by UTM Medium
FROM salesSHOW orders, gross_sales, net_salesGROUP BY order.metafields."app--3135504385".cl_utm_mediumSINCE startOfDay(-30d) UNTIL todayORDER BY orders DESC
Example: Sales by UTM Source
FROM salesSHOW orders, gross_sales, net_salesGROUP BY order.metafields."app--3135504385".cl_utm_sourceSINCE startOfDay(-30d) UNTIL todayORDER BY orders DESC
Example: Sales by UTM Campaign
FROM salesSHOW orders, gross_sales, net_salesGROUP BY order.metafields."app--3135504385".cl_utm_campaignSINCE startOfDay(-30d) UNTIL todayORDER BY orders DESC
Available Metafield Keys
UTM Parameter | Metafield Key |
Source |
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Medium |
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Campaign |
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Content |
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Term |
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Shortcode |
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All metafields use the namespace app--3135504385. You can combine multiple GROUP BY fields and adjust the date range as needed.