A checkout link sends customers directly to your Shopify checkout page with a pre-filled cart and automatically applied discounts. It eliminates friction by creating a more streamlined path to purchase.
Features
Pre-filled Carts: Add specific products and variants to the cart automatically
Auto-applied Discounts: Apply discounts with or without discount codes
Free Gifts: Add free gifts to the cart
Usage Limits: Control how many times a link can be used
Marketing Attribution: Track where your sales are coming from
Custom Scripts: Add additional tracking through custom scripts
Dynamic Content: Personalize the experience based on customer data
Benefits
Higher Conversion Rates: Remove friction by sending customers directly to checkout
Better Customer Experience: No need to remember or enter discount codes
Marketing Flexibility: Perfect for email campaigns, social media, and ads
Easy Testing: Create multiple variants of your offers to test what works best
Trackable Results: Monitor performance with built-in analytics
Checkout links are available to all merchants on all plans.
Available cards
Customize your checkout link with these powerful configuration cards:
Link title - Name your link for easy organization
Cart - Configure products and variants
Free gift - Add free gifts to the cart
Discounts - Set up order or shipping discounts with or without discount codes
Usage limit - Control link usage and expiration
Attribution - Track marketing performance
Scripts - Add custom functionality
Dynamic content - Personalize the experience
Common Use Cases
Checkout links are perfect for:
Email marketing campaigns
Meta ads
Social media promotions
Influencer partnerships