Build narrative-driven shopping experiences that showcase your products in context and inspire customers to explore your collections.
Why use landing pages for collection stories?
Collections come alive when presented with context and storytelling. Landing pages give you the space to create a narrative around your products, showing how they work together and inspiring customers with lifestyle imagery and styling suggestions.
Key elements to include
Collection inspiration - Share the story or theme behind the collection
Styling suggestions - Show how different items can be paired together
Mix-and-match guides - Create visual guides for combining products
Complete-the-look options - Suggest complementary items to enhance the primary products
Design tips
Use lifestyle photography to show products in real-world settings
Create visual stories with scrolling sections that guide the customer journey
Include multiple product combinations to appeal to different tastes
Consider using models or lifestyle shots that represent your target audience
Success metrics
Average items per order
Time spent on page
Collection view-to-purchase rate
Return visits to collection pages
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Example scenario
A home decor brand creates a "Summer Entertaining" collection landing page featuring outdoor furniture, tableware, and decorative items. The page begins with inspirational images of backyard gatherings, then breaks into sections for different entertaining scenarios (casual BBQ, elegant dinner party, poolside lounging). Each section shows the products styled together and offers easy "Shop this look" buttons that add the entire grouping to cart.
Ideal for fashion, home decor, and lifestyle brands.