Create anticipation and showcase new products with dedicated landing pages that drive excitement and conversions for your latest offerings.
Why use landing pages for product launches?
Product launches benefit from landing pages because they provide space to build narrative, showcase product details, and create urgency around your new release. Unlike standard checkout links, landing pages give you room to explain what makes your new product special before asking for the purchase.
Key elements to include
Product features and benefits - Highlight what makes your new product unique
Launch-exclusive bundles - Create special combinations only available during launch
Early-bird pricing - Offer time-limited introductory prices
Pre-order options - Allow customers to secure their purchase before official release
Design tips
Use countdown timers to create urgency for launch day
Include high-quality images and videos showcasing the product in use
Add social proof elements like early reviews or testimonials if available
Keep the path to purchase clear with prominent "Buy Now" or "Pre-Order" buttons
Success metrics
Pre-launch email signups
Day-one sales volume
Average order value compared to regular store purchases
Social sharing metrics
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Example scenario
A skincare brand is releasing a new serum. Their landing page includes the science behind the formula, before-and-after images, a special launch bundle with complementary products, and an early-bird 15% discount for the first 48 hours. The page also features a countdown to launch day and highlights the limited initial stock to create urgency.
Perfect for building excitement and driving first-day sales.