When a customer clicks on a Meta ad, you can send them directly to the checkout page with a Checkout link. This eliminates friction in the buying process and significantly increases conversion rates from your paid advertising. By connecting ads directly to checkout, you reduce the steps between interest and purchase.
Common use cases for Meta ads:
Instant Purchase Flow: Direct path from ad to pre-filled checkout
Dynamic Offers: Update products and prices without changing ad creatives
Targeted Bundles: Create audience-specific product collections
Split Testing: Compare different offers and price points
Every checkout link includes analytics to track performance and attribution, helping you measure the success of your campaigns.