Here are the most popular ways merchants use dynamic links.

Abandoned Cart Recovery

Restore a customer's abandoned cart by passing the cart items back through the URL. When integrated with an email platform like Klaviyo, you can automatically send a recovery email with a link that rebuilds their exact cart.

https://yourstore.myshopify.com/a/link/recover?li=VARIANT_1:QTY_1,VARIANT_2:QTY_2&c=CUSTOMER_ID

This is especially powerful combined with a promotion — "Complete your order and get 10% off!"

Reorder Emails

Send customers a link that pre-fills their cart with items from a previous order. Using Shopify Flow or Klaviyo, you can automatically generate reorder links with the customer's past purchase history.

https://yourstore.myshopify.com/a/link/reorder?li=VARIANT_ID:1&c=CUSTOMER_ID

See Reorder Links with Klaviyo for a full setup guide.

Personalized Email Campaigns

Use your email platform's merge tags to build personalized checkout links for each recipient. For example, in Klaviyo:

https://yourstore.myshopify.com/a/link/welcome?c=email:#{{ email }},first_name:#{{ first_name }}

This pre-fills the customer's checkout information, reducing friction and speeding up the purchase.

Customer-Specific Offers

Create different offers for different customer segments by passing customer data through the URL. For example, a VIP-only link that identifies the customer:

https://yourstore.myshopify.com/a/link/vip-offer?c=SHOPIFY_CUSTOMER_ID

Combined with usage limits, you can ensure the offer isn't abused.

Subscription Reorders

For subscription products, pass the selling plan ID to automatically enroll the customer in a subscription:

https://yourstore.myshopify.com/a/link/subscribe?li=VARIANT_ID:1:SELLING_PLAN_ID

Custom Order Attributes

Attach tracking or fulfillment data to orders using cart attributes:

https://yourstore.myshopify.com/a/link/partner-offer?attr=partner:acme-co,campaign:summer2026

These attributes appear on the order in your Shopify admin and can be used for reporting or fulfillment routing.