The Attribution card allows you to add tracking parameters to your links for better analytics and campaign tracking. This helps you understand where your traffic and conversions are coming from.
UTM Parameters
UTM parameters are standard tracking codes that help you identify the sources of your traffic in analytics tools like Google Analytics.
UTM ID
The campaign identifier:
Example:
summer_2024Used to track specific campaigns
UTM Source
The referrer or source of traffic:
Example:
facebook,newsletter,googleIdentifies where traffic comes from
UTM Medium
The marketing medium:
Example:
cpc,email,socialDescribes the type of marketing
UTM Campaign
The specific promotion or slogan:
Example:
spring_sale,new_launchNames your marketing campaign
UTM Term
The paid keywords:
Example:
running_shoes,blue_dressTracks search terms
UTM Content
Used to differentiate similar content:
Example:
top_banner,footer_linkIdentifies specific placements
Custom Parameters
Beyond standard UTM parameters, you can add your own custom tracking parameters:
Click "Add parameter" in the Custom Parameters section
Enter your key in the first field (e.g.,
affiliate_id)Enter your value in the second field (e.g.,
partner123)Add multiple parameters as needed
Remove parameters by clicking the X icon
Custom parameters let you track any additional information you need beyond standard UTM parameters, such as:
Affiliate IDs
Customer segments
Content categories
Device types
Geographic targeting