Create dedicated spaces for partnerships that highlight special collaborations and exclusive products while telling the story behind your joint ventures.
Why use landing pages for brand collaborations?
Collaborations deserve their own spotlight. Landing pages provide the space to introduce your partner, explain the collaboration's background, and showcase the exclusive products in a cohesive environment that represents both brands. They also create a sense of exclusivity and special access for customers.
Key elements to include
Influencer collections - Feature content creators and their curated selections
Artist collaborations - Showcase how artists have transformed your products
Brand crossovers - Highlight partnerships between complementary brands
Limited editions - Emphasize the exclusive and time-limited nature of the collection
Designer showcases - Tell the story behind designer-created or curated products
Design tips
Blend visual elements from both brands for a cohesive yet distinctive look
Include background on how the collaboration came to be
Feature quotes or content from both partners
Emphasize limited availability or exclusive access
Consider incorporating video content showing behind-the-scenes of the collaboration
Success metrics
Social sharing statistics
New customer acquisition rate
Press/media mentions
Sell-through rate on limited edition items
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Example scenario
A footwear brand partners with a popular graphic artist to create a limited-edition line of printed sneakers. The landing page introduces the artist with a short bio and examples of their work, shows the collaborative design process through photos and video, and displays each of the five exclusive designs with the inspiration behind each pattern. The page also highlights that only 500 pairs of each design will be produced, adding urgency to the purchase decision.
Perfect for highlighting special collaborations and exclusive products.